Lender Management Solutions

e-Director™ is a web based proprietary lender management program designed to assist automobile, RV, marine and powersport dealerships in obtaining the best financing rates and terms for customers while maximizing front and back end gross profit for the dealership.
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The Problem

Every lender uses different criteria for determining the rate and term for each loan. Lenders use different credit bureaus which produce varying customer credit scores by as much as 100 points.

Some lenders use invoice on new cars, others will use MSRP. The same for used cars, where you have NADA retail or wholesale, as well as KBB retail or wholesale. KBB or NADA retail and wholesale values can be different by thousands of dollars.

With all these different variables and criteria between lenders it is extremely challenging if not impossible to find the best lender for each deal.

Problem solved

Our Solution

e-Director’s lender management platform solves this problem. We store and sort all lender rate sheet data in one easy to use application. Simply input the customer information and deal information and a report is generated instantly itemizing which lender provides the customer the best rate and term. You can also see which lender allows the biggest advance, reserve, backend products and final payment to the customer.


Accelerate Closing

Speed up finance process, enhancing customer experience

Maximize Profits

Maximize front end profit on every deal based on loan to value allowed by each lender

Increase Backend

Sell more backend products - clearly lists maximum allowable per product

Customer Facing View

Empowers your customers to take control of their financing options

Convert More Finance Deals

Convert more outside finance and cash deals to in house finance deals

Live Accurate Data

Directly links to current lender rate sheets – no need for an outdated bank book

Customer Satisfaction

Reduces chargebacks, re-signs and CIT issues.

Lender Performance Report

Compare lenders performance based on your dealerships actual deals

See How We Did

Audit Results

Audit Report for a Northwest Mercedes-Benz Dealership

13% Increase in VSC sales

$498 Increase in Per Vehicle Retail

Before e-Director®

Per Vehicle Retail $1524 - 40% VSC penetration

After e-Director®

Per Vehicle Retail $2026 - 53% VSC penetration

Audit Report of 2 Northwest Dealership Managers

F&I Manager:

Desk Manager:

Total Dealership:
(includes all Managers)

Before e-Director®

Per Vehicle Retail $1113

Per Vehicle Retail $1427

Per Vehicle Retail $1610

After e-Director®

Per Vehicle Retail $1919

Per Vehicle Retail $1854

Per Vehicle Retail $1806

Dealership saw increases in both Products Per Deal and Per Vehicle Retail!

Just Released

Introducing my-Director

Simplify Financing for the Consumer

my-Director simplifies vehicle financing for the consumer through the dealership's website.

Transparency for the Customer

It provides the consumer direct access to the dealership's preferred local lenders.

Lead Generator

my-Director assists the dealership in capturing the consumer's financing while generating a lead to the dealership on a VIN specific vehicle.

Streamline Finance Process

The goal of my-Director is to streamline the finance process for the consumer and increase profitability for the dealer.

Our Team

Nate Doggett

CEO / Founder

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Brett Davis

Chief Technology Officer / Founder

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Tara Doggett

Director of Data Operations / Founder

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