Lender Management Solutions

e-Director™ is a proprietary lender management application designed to assist automobile, RV, marine and powersport dealerships in obtaining the best prime and subprime lenders for every deal. It compares lender rates, terms, front and back-end advances, and flats allowing you to maximize your finance deals.
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The Problem

Every lender uses different criteria for determining the rate and term for each loan. Lenders use different credit bureaus which produce varying customer credit scores by as much as 100 points.

Some lenders use invoice on new cars, others will use MSRP. The same for used cars, where you have NADA retail or wholesale, as well as KBB retail or wholesale. KBB or NADA retail and wholesale values can be different by thousands of dollars.

With all these different variables and criteria between lenders it is extremely challenging if not impossible to find the best lender for each deal.

Problem solved

Our Solution

We store and sort all lender rate sheet data in one easy to use application. Simply input the customer information and deal information and a report is generated instantly itemizing which lender provides the customer the best rate and term. You can also see which lender allows the biggest advance, flats, backend products and final payment to the customer.


Accelerate Closing

Speed up finance process, enhancing customer experience

Maximize Profits

Maximize front end profit on every deal based on loan to value allowed by each lender

Increase Backend

Sell more backend products - clearly lists maximum allowable per product

Subprime Tool

Find the exact lender that will finance your bad credit deals

Convert More Finance Deals

Convert more outside finance and cash deals to in house finance deals

Inventory Search

Find the best and most profitable vehicle in your inventory to sell

Customer Satisfaction

Reduces chargebacks, re-signs and CIT issues.

Lender Performance Report

Compare lenders performance based on your dealerships actual deals

Just Released

Subprime / Rehash Tool

Find the best Subprime lenders for each deal

See which lenders are better for a subprime deal and why they will or will not accept the deal.

Income Calculator

Easily determine how much income a customer has regardless of whether they are paid weekly, bi-weekly, hourly, etc.

Calculate PTI & DTI Accurately

Quickly see what the PTI & DTI are so you can see how close a deal is to getting bought by a subprime lender.

See How We Did

Audit Results

Audit Report for a Northwest Mercedes-Benz Dealership

13% Increase in VSC sales

$498 Increase in Per Vehicle Retail

Before e-Director®

Per Vehicle Retail $1524 - 40% VSC penetration

After e-Director®

Per Vehicle Retail $2026 - 53% VSC penetration

Audit Report of 2 Northwest Dealership Managers

F&I Manager:

Desk Manager:

Total Dealership:
(includes all Managers)

Before e-Director®

Per Vehicle Retail $1113

Per Vehicle Retail $1427

Per Vehicle Retail $1610

After e-Director®

Per Vehicle Retail $1919

Per Vehicle Retail $1854

Per Vehicle Retail $1806

Dealership saw increases in both Products Per Deal and Per Vehicle Retail!

Just Released

Introducing my-Director

Simplify Financing for the Consumer

my-Director simplifies vehicle financing for the consumer through the dealership's website.

Transparency for the Customer

It provides the consumer direct access to the dealership's preferred local lenders.

Lead Generator

my-Director assists the dealership in capturing the consumer's financing while generating a lead to the dealership on a VIN specific vehicle.

Streamline Finance Process

The goal of my-Director is to streamline the finance process for the consumer and increase profitability for the dealer.

The Founders

Nate Doggett

CEO / Founder

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Brett Davis

Chief Technology Officer / Founder

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Tara Doggett

Director of Data Operations / Founder

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